Primary Clothing Review {Kids Clothes Without Logos}

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Primary clothing review. Clothing without logos.


It has been almost a year since I wrote this review of Primary Clothing. The one complaint I had was that the hoodies were thinner than expected. We live in the Pacific Northwest were hoodies are worn year round and are important for layering. Because I had friends who purchased from Primary, and I had seen the hoodies, I chose not to order any for Apollo.

Well, guess what? Primary listened to customer feedback and began offering thicker (more typical) hoodies. They offered to send me one for free (after reading this review). I happily accepted. Let me say, the new hoodies are thick and perfect for layering. In fact? The photo above is a second hoodie I purchased after Primary sent me a free one! A year in and Primary remains my favorite kids’ clothing company and my go-to for ordering Apollo clothing. 

Primary clothing review: Primary is my go-to for purchasing clothing for my son.

These are Apollo’s favorite pajamas. They are soft and comfortable and we love the rainbow stripes!

I’m going to make a confession here. I hate kids clothing with logos and licensed characters. I have tried to avoid them since our oldest (now 21) was a toddler. You know what else I hate on kids clothes? Pithy statements and sayings like, “I’m not arguing, I’m just explaining why I am right!”

No thank you. 

Having these types of preferences makes finding kids’ clothes that much harder. I wrote in detail on my personal blog about How to Save Money on Kids Clothes. There I listed some of my favorite tips for buying clothes and my favorite long-lasting brands.

Sensory beads by Sandra are perfect for kids with sensory issues, obsessive chewing and feeding issues.

Apollo is wearing one of his favorite Primary shirts here.

Well, it’s time to update that post because I have a new favorite brand for kids clothes and it is Primary. A few of my photographer friends have been talking about Primary clothing because it is completely logo-free. Why, you ask, do my photographer friends care about this so much? Because when you do stock photography you cannot have any logos in the photos. Dressing their kids in Primary for stock photography shoots makes it so much easier to edit the photos.

So, what exactly is Primary and what is so special about it?

Primary’s website states:

“no logos, no slogans, no sequins

just awesome colors in the softest fabrics

we could find, all under $25″

No slogans, sequins or logos? Is the clothing even cute? Well, let me show you.

Primary clothing review by the mom of 14 kids.

Primary clothing review by the mom of 14 kids.

These photos were taken by my friend (and talented photographer) Melissa. When I asked about the quality of the clothing (since she’s been buying them longer than me) she said:

“As a parent of three active boys, I need clothes that are affordable, comfortable and can survive the playground AND the washing machine. As a photographer, I want clothes that are vibrant, timeless and stylish. Primary is my go-to clothing brand!”

Primary clothing review by the mom of 14 kids.

Primary clothing review by the mom of 14 kids.

Jennifer, another photographer friend, is also a big fan of Primary. Here is her little girl in a Primary dress and hoodie.

So what do I think of Primary? Here is the rundown:

Style: The lack of logos and licensed characters are obviously what led me to Primary in the first place, so I love this. Primary has a selection of shirts (baseball, layered tees, polos, and regular tees), shorts, pants, dresses, hoodies, and cardigans. There are more than enough styles and colors to give your child a complete wardrobe.

If you like the idea of a capsule wardrobe, Primary is the company for you!

Fit: I was a little bit worried about sizing when I placed my first order of Primary clothing. I talked to Jennifer and ended up buying the 6/7 for Apollo which fit perfectly. Apollo is six and a half and weighs in at 44 pounds to give you perspective. I washed his clothes and there was no shrinkage whatsoever.

Primary offers baby clothes (in sizes 0-3 to 18-24) and kids sizes 2-3 to 10-12.

Comfort: Apollo loves the feel of this soft, cotton clothing. They have no tags so they are ideal for a child who is sensitive. My favorite was the pajamas which reminded me in softness and feel of Hanna Andersson.

Price: All items are under $25. The tees are $10 (or 3 for $9), polo shirts are $14 ($13 for 3 or more) and pants $24 (or  $22 for 3 or more) to give you a few examples. There is also FREE SHIPPING!

Quality: This clothing is bright, vibrant and durable. It is comfortable right out of the box and comfortable wear after wear. My only complaint is that the hoodies are thin, more suited to a cool summer day than an extra layer in the winter.

Variety: Primary carries shirts, shorts, pants, pajamas, socks, underwear, dresses and skirts in 20+ different colors.

Primary clothing review by the mom of 14 kids.

Primary clothing definitely gets five out of five stars from me. I can tell you that Primary will absolutely be the first place I turn for clothing purchases (with the exception of $10 jeans at Old Navy).

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15 Responses

  1. Does it last well??

    • bergeronthames

      Yes, they do! No pilling, shrinking or fading.

      • Excellent! They don’t ship to Australia though. I have been trying to find plain short sleeve dresses everywhere for my 4 year old!

    • How do the short sleeve and long sleeve dresses fasten? Buttons or zip? Do any of the clothes need to be ironed?

      • bergeronthames

        I am pretty sure they just slip over the head (I have never bought the dresses). No ironing needed.

  2. Awesome! I was wondering what these clothes were like. Thanks fir the review.

  3. Do you feel the fit was true to size. Looking to order for my daughter who’s 50lbs and 5.5. She wears 6/7. Wondering if is should go that size or size up.

    • bergeronthames

      I do feel like it was true to size. Like I said, Apollo weights 43 pounds. He is quite skinny. You can see how loose the shirt is on him. I would think 6/7 would fit her, except the pajamas which are form fitting…you may need to size up on those.

  4. THANK YOU!!!! I am so excited to find this!!! I’m not a fan of logos/pictures over everything, I like simple that can be paired with anything!!! THANK YOU!!!! I’m excited to go shopping for my kids!!

    • bergeronthames

      Hannah, I am so glad you found this useful! You comment was very encouraging. I work hard to write reviews that will benefit other families. I hope you end up liking Primary as much as we do.

  5. Corinne Gonz

    i’m confused with the prices you listed. l does it mean i can get 3 tshirt for 9 or for 9 each if i purchase 3? Love write up.

  6. Maria Corcoran

    My 8 and 9 year old always get holes in the knees of their pants. I know you say Primary clothes don’t pull, shrink or fade, but how does the wear of them truly hold up?

    • bergeronthames

      The only pants I have bought from Primary are sweatpants, so I can’t really say. I buy my boys jeans at Old Navy when they go on sale for $10.

  7. Thank you for such a wonderful review of primary clothes. Can you tell me what the inside of the sweats are like? Are they the super soft fleecy kind of material that pills over time or the woven kind of sweats that don’t have the fleece like texture?

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